Despite being an overlooked color, New Balance has adopted grey as its signature hue. Associated with the release of innovative silhouettes like the 990 and 574 first gaining popularity in the '80s, the color itself symbolizes balance.Now a fundamental tone of the brand's identity, the footwear label marked March 15 "Grey Day" on 2018 and has been celebrating variations of the muted shade as well as its cultural legacy ever since. Speaking on the color's relevance senior project manager for the ...
Despite being an overlooked color, New Balance has adopted grey as its signature hue. Associated with the release of innovative silhouettes like the 990 and 574 first gaining popularity in the '80s, the color itself symbolizes balance.Now a fundamental tone of the brand's identity, the footwear label marked March 15 "Grey Day" on 2018 and has been celebrating variations of the muted shade as well as its cultural legacy ever since. Speaking on the color's relevance senior project manager for the ...
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